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Alaali LexMaxima copper monogram over a close-up of a dark suit and tie — brand identity by Legato

Project 01 of 12

Alaali LexMaxima

Client
Alaali LexMaxima
Services
Branding · Visual Identity · Website
Date

Overview

Brand identity, website and social presence for one of Bahrain's most distinguished law firms.

Al A'ali Lex Maxima is one of the most distinguished law firms in the Kingdom of Bahrain, with a legacy built on over 35 years of experience in the legal field.

Visual Hierarchy

2 plates

Alaali LexMaxima copper monogram centred on navy with faint construction grid lines
01Alaali LexMaxima copper monogram centred on navy with faint construction grid lines
  1. 02Alaali LexMaxima monogram debossed into tan leather
Alaali LexMaxima monogram debossed into tan leather

Components

6 plates

Alaali LexMaxima brochure cover in navy and copper with a desert-and-sea image, on a navy background
03Alaali LexMaxima brochure cover in navy and copper with a desert-and-sea image, on a navy background
Alaali LexMaxima business cards in navy and white with copper details, on a dark navy surface
04Alaali LexMaxima business cards in navy and white with copper details, on a dark navy surface
Open Alaali LexMaxima brochure spread with a Manama skyline photo and legal-services copy, on navy
05Open Alaali LexMaxima brochure spread with a Manama skyline photo and legal-services copy, on navy
Navy Alaali LexMaxima envelope with a copper interior flap and white wordmark
06Navy Alaali LexMaxima envelope with a copper interior flap and white wordmark
  1. 07Alaali LexMaxima brochure page with a sea photograph and “Our Approach” copy on a tan background
  2. 08Alaali LexMaxima letterhead on a navy and copper diagonal background
Alaali LexMaxima brochure page with a sea photograph and “Our Approach” copy on a tan background
Alaali LexMaxima letterhead on a navy and copper diagonal background

Social Media

2 plates

Alaali LexMaxima Instagram posts and a phone showing the profile, on a copper-toned background
09Alaali LexMaxima Instagram posts and a phone showing the profile, on a copper-toned background
  1. 10Hand holding a phone with the Alaali LexMaxima Instagram grid, on a navy background
Hand holding a phone with the Alaali LexMaxima Instagram grid, on a navy background

The Website

3 plates

Alaali LexMaxima website on a laptop, tablet and phone next to branded stationery
11Alaali LexMaxima website on a laptop, tablet and phone next to branded stationery
Laptop showing the Alaali LexMaxima website homepage with the Bahrain skyline, in a dark room
12Laptop showing the Alaali LexMaxima website homepage with the Bahrain skyline, in a dark room
iMac on a white desk displaying the Alaali LexMaxima website homepage
13iMac on a white desk displaying the Alaali LexMaxima website homepage
Open the Alaali Lex Website case

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